1. Deductions:

The first “D” of tax planning is deductions. Deductions are expenses that can be subtracted from your taxable income, reducing the amount of tax you owe. For marketing agencies, deductions may include costs related to advertising, marketing campaigns, website development, software subscriptions, and professional development.

On the other hand, behavioural therapists can benefit from deductions related to continuing education, professional memberships, therapy equipment, and supplies.
Tax laws and regulations often undergo changes. Identifying and utilizing all available deductions can help you save money and improve your financial performance.

2. Deferrals:

The second “D” of tax planning is Deferrals. Deferrals involve strategically timing your financial activities to spread out the potential tax burden on your income. Deferring income or expenses to different tax years is how this may work.

For marketing agencies, this might mean postponing the receipt of payments or delaying certain expenses. On the other hand, behavioral therapists can consider deferring income from clients or delaying major equipment purchases (if you have any).

Tax deferral requires careful planning and a good understanding of your financial situation. Taking advantage of deferral opportunities has the ability to optimize your cash flow and minimize your tax liabilities.


Spreading your investments over different kinds of assets and investment vehicles is essential. Although it may not seem to be directly connected to tax planning, it could have a big impact on your overall financial strategy.

As an example, ensuring a mix of taxable and tax-free investments could assist you in creating a portfolio that is more tax-efficient. Additionally, different investment vehicles could provide a range of tax advantages.

Remember, effective tax planning requires staying up to date with ever-changing tax regulations.

Implementing the 3 “D”s of Tax Planning may allow you to achieve financial success whether you’re a marketing agency or run a behavioural therapy practice.

Disclaimer: This information may contain statements concerning taxation. Those statements are provided for information purposes only and are not intended to constitute tax advice that may be relied upon to avoid penalties from any taxing authority. This information is for general guidance on matters of interest only. As a result of constantly changing laws, rules and regulations, there may be omissions or inaccuracies in the information in this article. For accurate tax advice tailored to your specific situation, please consult with a professional tax advisor (like us!).